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Advisor profile

Dr. Ari Zelmanow

The Sherlock Holmes of consumer and market behavior—I bring MRX, CX, and UX together to connect the dots and solve customer and market mysteries. Currently lead insights @Panasonic 💡 Previous @Twitter 🐦 at Panasonic USA Full-time

𝐃𝐞𝐭𝐞𝐜𝐭𝐢𝐯𝐞𝐬 𝐬𝐞𝐞𝐤 𝐭𝐨 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝. In a world full of "facts," 𝐆𝐫𝐨𝐤 𝐨𝐧 𝐓𝐡𝐢𝐬 celebrates fact-finding, critical thinking, and sense-making as important skills and it helps you "grok" on real-world issues to become a better consumer of information. Grok on it here for FREE 👉 𝐰𝐰𝐰.𝐠𝐫𝐨𝐤𝐨𝐧𝐭𝐡𝐢𝐬.𝐢𝐧𝐤 🤘𝐖𝐡𝐚𝐭 𝐈 𝐝𝐨:I take a unified approach to insights—combining UX, CX, and MRX with detective-grade investigation skills to uncover your market's intent, motives, and methods. By uncovering these customer and market clues, I help marketing teams get into the minds of buyers to engineer their best business opportunity.𝐖𝐡𝐲 𝐢𝐭 𝐦𝐚𝐭𝐭𝐞𝐫𝐬 𝐭𝐨 𝐲𝐨𝐮:The right data can save you time, effort and money by providing validation and insurance for your marketing efforts. The wrong data (or no data) can make you the next [insert failed company you haven't heard of here].Good customer and market data has unlimited value and offers your business limitless potential.𝐖𝐡𝐨 𝐈 𝐡𝐞𝐥𝐩:I help businesses who are looking for a strategic advantage in their marketing by connecting the dots to have a single, unified, voice of the customer. My strategies are battle-tested—I have actually used them—with Twitter, Panasonic, and more.𝐖𝐡𝐚𝐭 𝐭𝐡𝐞𝐲 𝐬𝐚𝐲:"Ari is truly the Sherlock Holmes of consumer and market behavior. He goes above and beyond to find the insights that make a difference; even if it means traveling to the middle of nowhere and looking where others don't dare." — Lori"Ari is a brilliant researcher." — Michael"Ari is like the consigliere we always needed. His advice helped us identify and speak to [customer] segments we couldn't have imagined on our own. Highly recommend. " — Rose𝐖𝐡𝐲 𝐈 𝐝𝐨 𝐭𝐡𝐢𝐬:I don't only "talk the talk," I "walk the walk." I am uniquely qualified because:🎓 I hold a doctorate in cognitive psychology so you get the benefit of knowing that my recommendations are grounded in the academic research of decision-making and what motivates people.🌎 I have REAL WORLD practical experience; I have built unified insights functions at some epic organizations (and still do) to include Panasonic, Twitter, and others.🚓 As a metropolitan police officer and detective I developed research and investigation chops unlike any other applied researcher out there (to my knowledge).𝐀𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐝𝐲?☑️ Send an email to ari@arizelmanow.com to learn how I can help☑️ Sign up for my free newsletter --> www.grok.ink☑️ Message me on LinkedInTogether, let's Grok 🤘

  • Director, Analytics, Research, and Insights - Connected Vehicles (V2X) at Panasonic USA Full-time
  • Consumer Psychologist | Research Strategist | Speaker at Ari Zelmanow
  • Research Lead, Data and Enterprise Solutions at Twitter
  • Manager, Consumer and Marketplace Insights at Altria
  • Adjunct Professor at Webster University
  • Adjunct Professor at Saint Louis Community College
  • Police Officer and Detective at St. Louis Metropolitan Police Department
    • Marketing
    • Consumer & retail
    • Tech
    • English