Every public-facing digital touchpoint, every day.
Booking engine
Speed, clarity, upsell prominence, and funnel drop-off points.
Chatbot behavior
Does your chatbot convert — or does it redirect guests to OTAs?
Rate parity
Across OTAs, metasearch, and direct. Real-time parity and compression alerts.
Google Business Profile
Completeness, freshness, and response-rate to reviews.
AI-search visibility
Citations in ChatGPT, Perplexity, and Gemini for the searches your guests actually run.
Confirmation & pre-arrival email
Scored for upsell prominence, personalization, and upgrade offer timing.
What you get
Ranked, dollarized fixes — not a 40-page audit PDF.
Digital ROS
A weekly 0–100 score trending the digital side of your revenue opportunity.
Ranked fixes
Sorted by dollar impact. Not an alphabetical to-do list. Not a priority-all-5 PDF.
Parity alerts
Real-time alerts the moment an OTA goes out of parity with your direct rate.
Comp set benchmarking
Add-on: 5 competitor properties scanned daily against the same rubric.
Technical hygiene
Meta descriptions, schema markup, featured-snippet performance, and Core Web Vitals.
Ships standalone
Starts at $299/property/mo flat on Scan — or baked into every higher tier.
In the product · Digital Intelligence
Digital findings, rendered three ways.
A scored interaction, a coaching action pre-written for the manager, and a real-time alert — rendered here with sample data shaped the way Deep Bench ships them.
Scorecard
Booking engine · Direct path scan
Daily scan · Nov 7 04:12 UTC · 12-step funnel
Overall QA
64/ 100
Rubric
Digital ROS v2
Rate parity vs. OTAs55
Agoda showing $12 lower on 2 room types
Booking engine speed88
Upsell prominence42
Suite upgrade buried two clicks deep
Confirmation email78
Google profile freshness70
Coaching action
Chris Park · DOSM
Agoda undercutting direct by $12 on King Deluxe and Harbor Suite for the last 3 days; upsell position on booking engine buried below the fold.
Draft email
Parity break + upsell placement — Moxy Portland
Chris — parity has slipped on Agoda for King Deluxe and Harbor Suite (–$12). Revenue team has a screenshot + time-stamped scan record. The suite upsell on your booking engine is also below the scroll fold on mobile. Two fixes below that should recover ~$2,340/mo.
Suggested talking points
Restore Agoda parity — one-click fix via your channel manager's override.
Move suite upgrade above the Select Room scroll on mobile.
Re-scan tomorrow to confirm both land.
Critical alert
Rate parity break — Agoda pricing $12 below direct
Moxy Portland · Agoda · King Deluxe + Harbor Suite
just now
2 room types affected (King Deluxe, Harbor Suite). Deep Bench has the screenshot + scan record. Revenue loss compounds until restored.
$780 / night est.
Mock view — illustrative data. The real artifacts render with your hotel’s rubric, team, and brand voice within 48 hours of deploy.
Where direct booking actually happens
Most guests decide in the first 90 seconds on your site. We score every one of those seconds.
Different from the usual tools
Not just rates. The full funnel.
Rate intelligence tools tell you your price. Lighthouse tells you your page speed. DeepBench tells you the full funnel — rate, presence, experience, conversion — and the specific coaching action for each finding.
$299/property/mo flat — Scan tier.
See where your digital funnel is leaking revenue. Free scan. 60 seconds. No credit card. See full pricing →