DeepBench ingests every call through your PBX and scans every digital touchpoint — then turns them into ranked, dollarized coaching actions your team can execute this shift.
From independent boutiques to management-company portfolios, DeepBench surfaces the revenue hiding inside your existing data.
The 97% nobody sees
Operators see 3% of their revenue signal — what made it into the PMS. DeepBench sees the other 97%.
The PBX wedge
Your properties already record every reservation call — Opera Cloud voice, Mitel, 8x8, RingCentral, Avaya, Cisco. The recordings sit on a server for 30–90 days, then get overwritten. Nobody analyzes them.
We do. Every call scored, every finding ranked in dollars, every coaching action routed to the right teammate — all from the recordings you’re already paying to store.
The math
A
A 200-room property typically sees 400–800 inbound reservation calls/mo, ~10,000 booking-engine sessions, and tens of thousands of digital touchpoints. A 30-property portfolio multiplies that by an order of magnitude.
B
Published hospitality research shows 30–45% of inbound calls close without an upgrade, package, or loyalty offer. Direct-booking conversion hovers at 2–3%, leaving 97% of interested guests un-nurtured.
C
Suite upgrades average $45–90/night. F&B and spa packages, $25–150/stay. Direct-booking conversion captures ~15% OTA commission per reservation.
A × B × C = the compounding upside DeepBench surfaces every week — at the property level, the regional level, and the portfolio level.
Two lenses, one live feed
01
DeepBench ingests your existing PBX recordings — no new hardware, no change to the guest call experience — and runs AI revenue analysis on every reservation, front-desk, and guest-services call.
02
Every public-facing digital touchpoint — booking engine, chatbot, Google/AI search, confirmation and pre-arrival email — scanned continuously and graded against your comp set.
Fed into: Team Enablement
Every finding — call or digital — automatically routes to the right coaching workflow: per-agent, per-shift, per-property. Not a PDF. A living training layer your DOSM, FOM, or regional director can action this week.
What it looks like
The DeepBench dashboard shows one number per property — the Revenue Opportunity Score — with a live feed of scored calls, digital parity events, and coaching triggers as they happen. GM sees the property. Regional sees the portfolio. Agent sees their own feed.
Revenue Opportunity Score
This week
$4,820
directional confidence
Front-desk call scored · missed suite-upgrade mention
Booking engine · 2 rooms out of parity on Agoda
Maria Lopez · weekly coaching digest queued
74%
217
18
Built for every operating model
Single property or small group. Deploy in a week, see your first ROS within 14 days. No IT team required.
For Independent Hotels →Marriott, Hilton, Hyatt, IHG, Choice, Wyndham. DeepBench respects brand standards, layers in flag-specific coaching rubrics, and works within your PMS and brand-IT constraints.
For Branded Portfolios →Portfolio rollup, per-property drill-down, regional dashboards, and a procurement motion your finance team will sign.
For Management Companies →How we compare
Mystery shopping runs 10 calls a quarter. Contact-center QA is built for banks. Rate tools price only the rate. DeepBench is the one platform seeing every call and every click — and turning each into a coaching action in dollars.
How it works
01
Digital scans light up in minutes. PBX ingestion wires up in under a week — we work with your phone vendor to point existing recordings at our secure endpoint.
02
Every call and every digital touchpoint scored continuously, ranked by dollar impact, and routed to the right teammate as a coaching action.
03
ROS trends weekly. Capture rate, conversion, and ADR move up — and the opportunity pool evolves as your team closes obvious wins.
The revenue is in the details
A suite upgrade skipped. A package not mentioned. A loyalty card never offered. Visible now.
Ready to see what’s hiding in your call data?
Built by hospitality operators. Now onboarding design-partner properties. The founder replies to every request within one business day — or run a free digital scan in under 60 seconds.